Since it was first embroidered onto a hoodie in 2017, the Bee-Bird has been the mascot for Swedish brand Axel Arigato, symbolizing its self-proclaimed spirit of independence and boundlessness. Now, almost a decade later, the brand emblem has been reimagined with the help of culture-defining creative Reggieknow.From his role in shaping the identity of Chicagos influential hip-hop collective Dem Dare in the 90s to later collaborating with Virgil Abloh in Louis Vuitton SS21, Reggieknows impact has ...
Since it was first embroidered onto a hoodie in 2017, the Bee-Bird has been the mascot for Swedish brand Axel Arigato, symbolizing its self-proclaimed spirit of independence and boundlessness. Now, almost a decade later, the brand emblem has been reimagined with the help of culture-defining creative Reggieknow.From his role in shaping the identity of Chicagos influential hip-hop collective Dem Dare in the 90s to later collaborating with Virgil Abloh in Louis Vuitton SS21, Reggieknows impact has ...
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