Where Football Meets Streetwear: Hypebeast Cup 2026 Officially Kicks off in Shanghai

SummaryHypebeast is launching the Hypebeast Cup 2026, a massive cultural event centered around a 3v3 street soccer tournament in Shanghai from March 19 to March 20The event features an extensive lineup of creative units and brand partners, including major activations from Nike, Jordan Brand, USM, and local streetwear pioneers like DOE and RandomeventBeyond the pitch, attendees can experience retro soccer pop-ups, jersey customization workshops, a FIFA gaming lounge, live music, and exclusive co-...