Hypebeast -
12 Mar 2026 22:44

Decades later, Hiroshi Fujiwara is as important to Nike as ever. The Godfather of Streetwear has once again shifted from hype amplifier to architect of innovation with the introduction of Fragment Concept Testing. Announced today by Fujiwara and Nike, the new collaborative project debuts with co-designed colorways of the Mind 001, Mind 002, and Air Liquid Max.Before fragment design was founded in 2003, Fujiwara was one-third of Nikes influential HTM trio. Composed of cultural leader Hiroshi Fuji...
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