Chupa Chups and BBH London Create an Indestructible Bulletproof Lollipop

SummaryChupa Chups leans into its notoriously stubborn packaging with a new marketing campaignThe candy brand partnered with agency BBH London to create an indestructible lollipopWhile the bulletproof version is a promotional stunt, the redesigned easy-open wrappers are rolling out nowChupa Chups is finally addressing its famously difficult packaging by doing the exact opposite, launching the ultra-durable Chupa Chups Impossible. Teaming up with global advertising agency BBH London, the legendar...