DP Review -
31 Mar 2026 18:10

Jeff Keller is not eligible for this campaign, since he's far from a bad photographer. Photo: Jeff Keller Companies typically look for high-quality photographs for marketing materials, but Icelandair is taking a different approach this time. The airline's most recent campaign is instead focused entirely on "bad photographers," offering up a free trip and an additional financial prize for the worst of the worst. Icelandair recently launched a campaign seeking "the worst photog...
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