DP Review -
2 Apr 2026 13:00

Left to right: Yuji Igarashi, General Manager, Professional Imaging Group Jun Watanabe, Head of Product Planning, Professional Imaging Group Makoto Oishi, Senior Manager of GFX product planning. Photo: Abby Ferguson An everyday-carry medium format camera, a quirky camera that is unapologetically not for everyone and a lens program shaped by users: Fujifilm's latest moves have certainly raised some eyebrows. Behind all of those devices, though, is a common thread that Fujifilm shared with us:...
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