The Westcott S18 Flash Costs $40. But Why is it Special?

Today, Westcott is announcing something kind of weird. The company that's released lights which are more or less rebranded Chinese lights for a while has also decided now get into the small manual flash options with the new Westcott S18. It's a flash that doesn't have high speed sync and has a Guide Number 16 (ISO 100) power output. And honestly, if you're seeing any crazy videos about it, I'd be a little bit sus.