Inside Mutimers First Physical Store

SummaryMutimer has opened its first permanent Melbourne store after operating as a direct-to-consumer brand for six yearsThe Smith Street space offers a relaxed, residential-style environment for customers to see and try products in personThe move builds on previous pop-ups, where in-store shopping led to higher purchase rates than onlineAfter six years operating as a direct-to-consumer label, Mutimer has opened its first permanent retail space in Melbourne. For founder Jasper Mutimer, the decis...