Is Pentax Still Alive? (Like, Really?)

When one thinks of purchasing a camera, the brands that come to mind include names such as Sony, Canon, Fujifilm or Ricoh. The only time you may have heard about Pentax was when they introduced their half-frame film camera, the Pentax 17, introduced in 2024. Two years since its launch, Pentax has been awfully silent. This raises the question: Is the company planning to leave the industry?