Guccis Contemporary Refresh Kickstarts with New Muses and a Campaign Shot by Demna

Under Demna Gvasalias creative direction, Gucci unveiled a new era marked by his signature sleaze-infused perspective. His La Famiglia collection was presented as a short film in September 2025, and Demnas first runway show for the brand followed in February 2026. For both ranges, the creative director reframed Guccis roots while still honoring its heritage - the Fall/Winter 2026 collection even called back to the widely-hailed Tom Ford era. Now, Demna is showing off a new side of the brand with...