McLaren Is Bringing Its Engineering Playbook to Golf

This week in Miami, McLaren officially steps into golf. That alone is enough to raise an eyebrow. But what's even more unexpected is how its come together. Rather than leading with apparel or licensing, the brand is introducing two sets of irons as part of a broader push into the sport.Framed as an extension of its engineering DNA, the move leans on a forward-thinking idea: applying a motorsport mindset to a category that tends to evolve more slowly. At the center of that approach is Metal I...