Hypebeast -
1 May 2026 14:56

Earlier this week, Amsterdams annual Kings Day celebrations were under way, and global sportswear retailer, JD, was all in on action, hosting its own soundsystem in the Jordaan district.A short walk from its flagship store on Kalverstraat, the festivities saw the retailer move away from its typical fashion and footwear activations to focus on bringing hours of music and dance to the streets. Together with Dutch DJ and producer Jarreau Vandal, it curated a line-up of performances from regional ar...
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