Gucci Enters Formula 1 as Alpine's New Title Sponsor

SummaryGucci is officially entering Formula 1, signing a massive multi-year deal to become the title sponsor of the Alpine F1 Team starting in the 2027 seasonThe team will officially rebrand as the "Gucci Racing Alpine Formula One Team," marking the first time a luxury fashion house has served as an F1 title partnerThe Italian brand replaces current title sponsor BWT in a partnership that industry insiders estimate to be worth between $50 million and $60 million USD per seasonThe interse...