Hypebeast -
28 May 2026 17:45

Michelob ULTRA is stepping into full FIFA World Cup mode with an exclusive capsule built for the people who like to add style and flair to matchday. The Pitchside capsule is centered around a co-designed jersey and technical tracksuit that blends football energy with the kind of elevated lifestyle both brands have become known for. The pieces genuinely tap into the growing crossover between global sport culture, fashion, and the everyday uniform of modern fandom.As part of the reveal, our Street...
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