Hypebeast -
30 May 2026 00:14

Returning to Zenith's manufacture in Le Locle, the multicolored Felipe Pantone façade from our 2023 visit has been replaced. In its stead stands a striking trompe-loeil mural mirroring the manufactures historic exterior walls - complete with rows of azure windows, subtle brick pattern and the iconic "G.F.J." lettering honoring founder Georges Favre-Jacot. Unveiled last spring to mark Zenith's 160th anniversary, this architectural facelift arrived just a month before the brand re...
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