Michelob ULTRAs Pitchside Club is Where Soccer, Style and Fandom All Converge at the Santa Monica Pier

Soccer has officially outgrown the stadium. Look around any city right now and the cultural shift has the pitch dominating the pavement, and jersey culture has become the defining uniform of modern streetwear. Recognizing this massive crossover where sport meets style, Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026, is transforming the iconic Santa Monica Pier into the ultimate summer sanctuary for soccer purists. Running from June 12 to 25, Michelob ULTRA Pitchside Club is...