Hypebeast -
5 Jun 2026 19:53

Ahead of the "Hyunjin Experience" pop-up at the GUESS JEANS LA flagship store, the global K-pop sensation made a personal appearance at the Melrose Avenue space, which has transformed into a full-fledged visual spectacle celebrating his role as a Global Brand Ambassador. The kick-off event brought the visual identity of Hyunjin's inaugural worldwide campaign to life through an immersive environment and multi-layered experience powered by GUESS.The Stray Kids member made his entrance ...
Share this Article