Hypebeast Cups Global Tour Ends in New York With a Month-Long Football Culture Hub

SUMMARYHypebeast Cup is heading to New York City for the final stop of its global tour.From June 26 through July 19, SoHo will become a month-long home for football culture, creative collaboration and community.The programming lineup includes curated viewing experiences, jersey customization workshops, community gatherings and exclusive activations.As football takes over the world this summer, Hypebeast is bringing its global Hypebeast Cup tour to New York City for its final stop. Following acti...