Hypebeast -
23 Jun 2026 10:47

SummaryGoogle and A24 are launching a multiyear research partnership backed by a direct corporate investment to develop new AI-powered filmmaking toolsThe collaboration aims to anchor technological innovation within the creative process to ensure future production workflows are shaped directly by artistsThis move reflects a wider industry shift toward creator-led tech acquisitions such as Netflix purchasing Ben Affleck's startup to build models centered on specific post-production challenges...
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