Apple Has Raised MacBook and iPad Prices Worldwide as AI Demand Drives a Memory Chip Crisis

SummaryApple has raised prices on MacBook and iPad products worldwide by nearly 20% in some cases, citing an unprecedented surge in memory and storage chip costs driven by AI data centre demandThe MacBook Pro with 1TB of storage has risen to $1,999 USD from $1,699 USD in the US, while the Apple Neo laptop has increased from £599 GBP to £699 GBP in the UKApple stated it has shielded customers from component cost increases until now, but has reached a point where price rises on Mac and iPad are ...