How Art Of Took on Sony Pictures' 'Spider-Man: Brand New Day' in New Collaboration

Art Of, the UK-based label reimagining football culture through fashion, recently teamed up with Sony Pictures for the release of Spider-Man: Brand New Day. Expanding on its vast range of garments, the collaboration brought Hollywood to the labels design portfolio with a promotional jersey inspired by the film.Hypebeast headed to Art Ofs studio ahead of the jerseys reveal to find out about their approach for the project. A space that now houses a small ecosystem of designers, product developers ...