Hypebeast -
14 Jul 2026 09:34

GU has embarked on a transformative new chapter with the launch of its Fall/Winter 2026 collection, the debut offering directed by newly appointed Creative Director, Francesco Risso.Unveiled to mark the brands milestone 20th anniversary, the extensive lineup is inspired by the Japanese word Jiy, meaning "freedom". Rissos foundational design philosophy for this premier seasonal outing focuses on celebrating absolute individuality, relentless creativity, and everyday life, encouraging wear...
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