SummaryRolex's share of sales on Chrono24 dropped to 30.5% from a 44% peak in 2022, returning the brand to pre-pandemic market levelsThe watchmaker remains the marketplace leader with 31% of total sales volume, significantly ahead of competitors Omega and Patek PhilippeYounger shoppers are driving a shift toward dressier models like the Datejust, which has become the brand's top revenue generator on the platformThe crown is heavy but Rolex still wears it. Following an unprecedented surge...
The Pre-Owned Watch Market Is Back to Normal and Rolex Remains the Undisputed Leader
Hypebeast - 6 Aug 2026 08:37
SummaryRolex's share of sales on Chrono24 dropped to 30.5% from a 44% peak in 2022, returning the brand to pre-pandemic market levelsThe watchmaker remains the marketplace leader with 31% of total sales volume, significantly ahead of competitors Omega and Patek PhilippeYounger shoppers are driving a shift toward dressier models like the Datejust, which has become the brand's top revenue generator on the platformThe crown is heavy but Rolex still wears it. Following an unprecedented surge...
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