Gucci's Primavera Campaign Is a Fusion of K-Pop, UK Underground, DMV Rap & More

SummaryThe Gucci FW26 Primavera campaign stars Jin, Shawn Mendes, EsDeeKid, NINGNING, Rico Nasty, Tom Brady, Xiao Zhan, Lee Young Ae, and Alex Consani.Shot by Michal Chelbin, it highlights everyday glamour featuring leather and fur-forward menswear and womenswear.In Milan last Spring, Demna's FW26 runway debut set a new tone for Gucci, rooted in pop culture and an equal embrace of the high and low. The Creative Director's democratic ethos continues yet again in the star-studded Gucci Pri...