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Alicia Keys and Swizz Beatz Launch Auction Royalty Program with Bonhams SummaryThe Dean Collection, headed by Alicia Keys and Swizz Beats, is launching a collaborative artist royalty program with Bonhams auctionsA new model for secondary market sales, the program allows sellers to allocate a percentage of proceeds to the artist and Bonhams will match the shareThe program was designed to help living artists have a stake and benefit from the resale of their work, and is the first art auction royalty mechanism of its kind in the U.S. Swizz Beatz and Alicia Keys are her...
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