McLaren Unveils a Heritage-Inspired Rebrand Rooted in the New Zealand Garage That Started It All

SummaryMcLaren has unveiled a new all-uppercase corporate wordmark inspired by a historic family garage sign in Auckland, New ZealandThe visual identity introduces an updated color palette sourced from a single vintage photograph of founder Bruce McLarenThe new design bridges the automotive and racing divisions while rolling out alongside deeper personalization optionsMcLaren is stripping back its modern veneer to reconnect with its garage-built origins, revealing a streamlined corporate wordmar...