Hypebeast -
6 Oct 2026 16:39

Maison Martell has named Ghanaian visual artist Prince Gyasi as its new creative partner. Beginning an ongoing creative dialogue, the appointment will center on his bold artistic style - which featured in Pharrells 2025 FEMMES exhibition and Apples Chasing the Light series - for a line-up of creative works reimagining the Cognac maisons heritage.Martells ability to respect its heritage while remaining open to new forms of expression feels very familiar to my own practice, where I often draw from...
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