Hypebeast -
2 Nov 2026 10:00

PUMA and Korean designer JiyongKim have officially introduced the collaborative PUMA CELL Geo, redefining the futuristic performance silhouette through the lens of weathering and time. Merging technical sportswear innovation with artisanal surface treatments, the collaboration presents a worn-in study of contemporary footwear.Renowned for experimental menswear that incorporates solar fading, environmental stains, and weather-shaped textures, JiyongKim applies his unique aging philosophy directly...
Share this Article