Startup News

The Misdirection Technique

Pilot agreements are provisional contracts under which companies can assess the veracity of a potential, long-term relationship. Startups often pursue such arrangements, hoping it will reduce the friction normally encoun...

- With David Yin

This article is by Jeetendr Sehdev, a celebrity branding expert and author of the upcoming book, "Superstar: The Art & Science of Celebrity Branding." Follow him on Twitter @jeetendrsehdev.

It seems that it's OK to take someone's lens on their world, their culture, and replace it entirely with something utterly and culturally different and in some cases, alien, to them as long as you're not using science.

Some in Washington see the coming confluence of fiscal deadlines as an opportunity to reach the long-awaited Grand Fiscal Bargain. More see it as an opportunity for a headline-generating brawl that will allow them to avo...

Startup business development is basically David vs. Goliath, and if your business depends on deals with big companies for success you need more than your stones and a sling. Ron Hirson shares 7 tips that help startups ge...

This article is by Joe Rospars, founder and CEO of Blue State Digital. He was the principal digital strategist for Barack Obama's campaigns for president.

Got a question for Erica and Katie ? Use the chat feature above to get it answered live.

by Mark Druskoff

By Daniel Sachs

Metrics-driven business leaders want to measure everything. My background in marketing is direct response, so I understand the importance of measuring. There are some things that are just more difficult to quantify than ...

This article is by Rob Tanner, assistant professor of marketing for the Wisconsin School of Business at the University of Wisconsin-Madison.

(Kitco News) - The U.S. debt ceiling is likely to garner renewed attention in the coming weeks and could re-emerge as a catalyst supporting gold, if it's not already, analysts said.

When FORBES last spoke to AnchorFree in August 2012, CEO David Gorodyansky put forth a modest goal for his 7 year-old company: "We want to be the way the whole world browses the Web," he boasted. In the last year, the co...

It is in human nature to look for negative in everything first. Most of the stories on the news are negative (after all, they draw the most attention). There are more negative words in our vocabulary than positive and ha...

These are the really, really simple things you should be doing to keep casual intruders from invading your privacy.

Sir, You Are Being Hunted, the Kickstarter-funded "tweedpunk" stealth non-shooter from Big Robot Games, opened its alpha last week - buyers will eventually get the full game, but in the meantime can play a series of buil...

Students are heading back to school and soon they'll be making stock pitches to their classes and clubs. Here are a few 'tips' that should help:

Real estate is an important asset class, and the source of enormous wealth. Unfortunately, it's not an easy one for most investors to gain access to. Real Estate Investment Trusts (REITS) solve those problems. REITs are ...

In a cross between Elaine Benes dancing and Sydney Leathers doing whatever she does, Miley Cyrus suddenly resurrected her celebrity status at Thursday night's VMA Awards -- for better or worse. Ms. Cyrus's r̶a̶u̶n̶c�...

This post is the first in a series on transformational retail IT.