How to build a social enterprise that makes money

As all successful social entrepreneurs will tell you, balancing commercial and social strategies is essential "If you're not making money, that's a nice hobby you've got there!" Blunt commercial advice from a blunt commercial adviser. But it was exactly the advice social entrepreneur Jude Ower, founder of online gaming company PlayMob, wanted. For Jude, a 'highly commercial' approach is the best way to help the charities PlayMob supports. However, for many, fully embracing the dualism required o...