Hurricane Sandy: Red Cross, Other Relief Organizations Expand Reach Through Social Media

As Hurricane Sandy eases away from the East Coast and the cleanup begins, major charitable organizations are increasing their reach and personalizing relief efforts thanks to social media. Melanie Pipkin, a spokesperson for the American Red Cross, said that Twitter and Facebook have allowed the organization to affect more people than it could in previous disasters. On Monday night, the number (90999) that the Red Cross made available so people could text message direct $10 donations was passed a...