Which? supermarket investigation exposes shifty multibuy practices

Consumer group says some deals it found were 'plain daft', with offers promising savings leaving shoppers worse off Many supermarket multibuy deals that promise savings on items such as pizzas, yoghurts, crisps and baby goods can leave shoppers worse off, according to a year-long investigation by Which? into "misleading" pricing tactics by the major chains. In the worst cases, Which? found that supermarkets doubled the shelf price of an item when they began promoting it as a money-saving multibu...