Marissa Mayer's M&A Strategy, And The Two Companies She Is Closest To Acquiring (YHOO)

Yahoo is deep in the process of looking at ad tech companies to acquire.  We spoke with two sources familiar with the situation, and they explained to us what's going on. Here's what we learned. Yahoo's business is pretty simple.  It makes money by selling ads on Web pages. This is the formula: Number Of Visits To Web Pages X Rate Yahoo Can Charge For Ads On Those Pages = Revenues That formula means there are only two ways for CEO Marissa Mayer to grow the business.  Method One: She can...