Here's How The Internet Ruined Pepsi's Promotion

Pepsi might want to rethink how it handles online promotions. The soda giant was publicly condemned by the UK's Advertising Standards Authority (ASA) after it refused to pay members of one family tens of thousands of pounds after they entered an a promotional contest over 11,000 times and won  Essentially, Pepsi MAX ran a six week promo in which it gave away £500 every hour to consumers who entered a four-digit barcode online (or texted it in). The complainants entered the contest betwe...