Leica Camera: Translating Cult Status into Sales

Leica M-E (Photo credit: Ben Fredericson (xjrlokix)) In part 2 of my interview with Roland Wolff, VP of Marketing and Corporate Retail at Leica Camera in the United States, we focys on the company's growth plans in the United States. Wolff, a native ofGermany, has spent most of his career at Leica. [...]