When she was at Google – a company that makes billions of dollars from advertising – Marissa Mayer was notorious for her unwillingness to meet with the advertising agency executives who were Google's best clients. CEO Eric Schmidt would go when asked, sure. But Mayer? Nope. See, ad buyers are not her people. Mayer's people are users and engineers. Not the suits. One reason why, according to people in the industry, is that while Mayer may look like a Hollywood actress, she's not...
When she was at Google – a company that makes billions of dollars from advertising – Marissa Mayer was notorious for her unwillingness to meet with the advertising agency executives who were Google's best clients. CEO Eric Schmidt would go when asked, sure. But Mayer? Nope. See, ad buyers are not her people. Mayer's people are users and engineers. Not the suits. One reason why, according to people in the industry, is that while Mayer may look like a Hollywood actress, she's not...
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