How Zumba Became The Largest Fitness Brand In The World

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an entire franchise that turns dance instructors into entrepreneurs selling apparel and CDs. A decade ago, Alberto Perlman decided to launch Zumba so that he could sell the classes as VHS tapes on late night infomercials.  In 2012, Zumba was named "Company of the Year," by Inc.com and is cur...