Starbucks $1 Coffee Cups Might Be The New Reusable Grocery Bag (SBUX)

Starbucks' new $1, reusable cups are selling out. About 28 percent of Americans have either purchased one of the cups or plan to, according to a study by YouGov Omnibus. The majority of those polled also said they thought the environmentally-friendly measure was a great idea. But Starbucks' $1 cup could fail to significantly reduce paper waste for a simple reason: people will forget to bring it with them. Mary Beth Quirk at The Consumerist compared the cups to the reusable grocery bags that were...