Let's begin with a little story. A couple of years ago I was at a conference where GE and their agency, BBDO, made a presentation of their new "Imagination" campaign. After showing some nice TV spots and explaining that they'd spent $300 million on media over the last year, they proudly declared that brand awareness had increased substantially. This generated polite applause. Next up was the Marketing Director of blender manufacturer Blendtec who proceeded to blend a brick, some ball bearings, a...
This Blender Ad May Drive More Sales Than Every Super Bowl Commercial Running This Year
Business Insider - 23 Jan 2013 23:50
Let's begin with a little story. A couple of years ago I was at a conference where GE and their agency, BBDO, made a presentation of their new "Imagination" campaign. After showing some nice TV spots and explaining that they'd spent $300 million on media over the last year, they proudly declared that brand awareness had increased substantially. This generated polite applause. Next up was the Marketing Director of blender manufacturer Blendtec who proceeded to blend a brick, some ball bearings, a...
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