Ever since American Airlines became the first major airline to introduce an airline loyalty program back in 1981, fliers have been hoarding miles. Within about a year, all of American's biggest competitors, including Delta, United and British Airways, had rolled out programs of their own. And ever since then, most have been intrinsically flawed.
Why Frequent Flyer Programs Don't Work - And What Delta Is Doing About It
Forbes - 24 Jan 2013 06:05
Ever since American Airlines became the first major airline to introduce an airline loyalty program back in 1981, fliers have been hoarding miles. Within about a year, all of American's biggest competitors, including Delta, United and British Airways, had rolled out programs of their own. And ever since then, most have been intrinsically flawed.
Share this Article
Recommended