Exactly One Year After JCPenney Swore Off Sales, It's Having A Sales Event (JCP)

On February 1, JCPenney will be holding a sales event, sources told us. But it's still not calling the "event" a "sale." The event seems to be a Valentine's Day sale for fine jewelry. It's happening precisely one year after JCPenney changed its pricing strategy to "every day low prices" as part of CEO Ron Johnson's initiative to wean customers off of sales and coupons. "It's like we're going back to 2011 all over again," one JCPenney employee told us. "We can say 'clearance' again... Just not 's...