Business Insider -
3 Feb 2013 22:28

DIRECTV put on its seventh annual Celebrity Beach Bowl at the Super Bowl on Saturday and some big names participated this year. The Beach Bowl began when DIRECTV's senior VP of advertising and public relations, Jon Gieselman thought it up seven years ago, and it was put together quickly. Gieselmen told Forbes: "Seven years ago, I was sitting in my office with a friend of mine who runs an agency that we work with. It was like December 15 and it was late at night and we were talking about things w...
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