6 Things The Smartest Brands Do To Win People Over

Recently, the Internet was equally delighted and horrified by two very distinct marketing campaigns, one by a prominent technology company Qualcomm and the second by the US Government in response to a petition to create a Death Star. Qualcomm's recent performance at CES made me feel like I just watched my Grandmother say "OMG" out loud. Not only did they misunderstand their audience but they also confused the entire tech world so much that the only thing anyone remembers from the keynote is Maro...