Outback Steakhouse Challenged Oreo To Sculpt A Bloomin' Onion Out Of Creme

Oreo is getting social media totally right -- lighthearted, open, and human. It's also pretty fun for fans when brands interact with each other. It just makes everything feel less... corporate. You see, Oreo has been running a #cookiethis/#cremethis promotion, where you tag Instagram photos, which then get recreated as a cookie or creme sculpture by a team of artists. So when Oreo was challenged by Outback Steakhouse to make a Bloomin' Onion, it came through. It's clever (and kind of gross), but...