In the past decade, "free" has emerged as the Goliath-slaying scourge of industry. As Chris Anderson wrote about in his book Free: The Future of a Radical Price - and as David Bryce, Jeffrey Dyer and Nile Hatch support in a 2011 Harvard Business Review article - it's almost impossible to keep up when your competitors unleash "free" into the marketplace. (Think about what Napster did to the music industry.) Often, you need to reinvent your business model completely or die.
In the past decade, "free" has emerged as the Goliath-slaying scourge of industry. As Chris Anderson wrote about in his book Free: The Future of a Radical Price - and as David Bryce, Jeffrey Dyer and Nile Hatch support in a 2011 Harvard Business Review article - it's almost impossible to keep up when your competitors unleash "free" into the marketplace. (Think about what Napster did to the music industry.) Often, you need to reinvent your business model completely or die.
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