CBS Films Terrifies Unsuspecting Beauty Shop Customers In Sick 'Exorcist' Marketing Ploy [VIDEO]

In an odd twist of movie marketing, CBS films thought that the best way to get an audience into theaters for "The Last Exorcism Part II" was to absolutely terrify a group of unsuspecting ladies at a beauty salon. "I know I'm not tripping," says a lady getting her hair done when she sees a possessed-looking face in the adjacent mirror. Terrifying consumers and taping their ridiculous reactions has become the new norm of guerrilla marketing. Heineken played bizarre mind games with potential intern...