Why Don't We Dig Deeper into the Sand of Social Data

I’m at the Dachis Group Social Business Summit 2013 in Austin listening to a great lineup of speakers on the changing trends of social business and marketing. As a whole, data analytics and BigData are on the top of minds of the speakers here, so I had to ask the same question that I have posed at other such events with analytics people: Why does data and analytics within the boundaries of the organization have to be so fine-grained and detailed while the data and information that we get ...