Celebrity endorsers have come under fire again from the feds -- and this time the issue is full disclosure when they are being paid for engaging in social media. After an incident when Lauren Bacall showed up on “Todayâ€Â promoting a drug without disclosing she was being paid, the Federal Trade Commission warned celebrities -- and the marketers that use them -- about not disclosing paid endorsements. It afterward took steps to ensure bloggers disclose when they are being co...
Celebrity endorsers have come under fire again from the feds -- and this time the issue is full disclosure when they are being paid for engaging in social media. After an incident when Lauren Bacall showed up on “Todayâ€Â promoting a drug without disclosing she was being paid, the Federal Trade Commission warned celebrities -- and the marketers that use them -- about not disclosing paid endorsements. It afterward took steps to ensure bloggers disclose when they are being co...
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