Zappos' Tony Hsieh Says Creating A Great Culture Is A 'Five-To-Lifetime Commitment'

When Rob LoCascio, CEO of online customer service company LivePerson, decided he wanted to fundamentally transform his company's culture, he went out looking for guidance. And he went to the very best, talking to "companies that I think, are not great companies, they're outstanding," he tells us. "They're a level above, and there aren't many of them. Where it all starts is by having a set of core values and a very identifiable culture."  One of the companies on that short list is Zappos, whic...