Opening An American Franchise In China Proved Disastrous For This Wharton Grad

Growing up in Indiana and Washington, D.C., Taiwanese-born Wen-Szu Lin often felt torn between two cultures. When, as a young entrepreneur, he was presented with the opportunity to buy the Chinese franchise rights to Auntie Anne's, his unique background began to feel like an advantage: Who better than a Chinese-American to sell an American product to Chinese consumers? That advantage didn't carry the English-speaking, American-educated Lin as far as he thought it would. The China Twist: An En...